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Abstract

MARKETING TRENDS & FUTURE PROSPECTS OF HERBAL MEDICINE IN THE TREATMENT OF VARIOUS DISEASE

*Manish Gunjan, Thein Win Naing, Rahul Singh Saini, Dr. Amaluddin bin Ahmad, Dr. Jegathambigai Rameshwar Naidu, Ishab Kumar

ABSTRACT

Traditional medicine also known as indigenous or folk medicine comprises medical knowledge systems that developed over generations within various societies before the era of modern medicine. I have gone through literature review published in online journals and related websites, then after study of all the literatures I found that global pharmaceutical market was worth US $550 billion in 2004 and is expected to exceed US $1100 billion or more by the year 2015. The herbal industry shares about US $100 billion with good growth potential. The World Bank report trade in medicinal plants, botanical drugs products and raw materials is growing at annual growth rate of about 15% (WHO). Within the European community botanical medicine represents an import share of the pharmaceutical market. Natural products compounds discovered from medicinal plants (and their analogues thereof) have provided numerous clinically useful drugs in the treatment of chronic and or acute disease and still remain as an essential component in the search for new medicines. So, these traditionally used plants can be explored effectively in order to find New Chemical Entity for the treatment of chronic and acute disease. Hence the small but having greater future perspectives review was performed systematically.

Keywords: Folk medicines, chronic disease, indigenous medicines.


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