Abstract

IMPORTANCE OF ARTIFICIAL INTELLIGENCE AND AUGMENTED REALITY IN COSMETIC AND BEAUTY INDUSTRY POST COVID 19

*Neelam Mangtani, Dr. Nibha Bajpai Dr. Sangeeta Sahasrabudhe and Dr. Deepak Wasule

Abstract

Cosmetics and computing is not a preferred combination. However, going against well-liked notion has what led to the conceptualization of a technology driven customized personal care. The key to optimal skincare is to know the distinctive requirements of skin. Since every person‟s skin tells its own story, it is believed that skincare solutions ought to be tailored to one's personal needs. Digitization has created a large impact on the beauty industry. Artificial Intelligence is reshaping the way brands operate and serving us to look beautiful. In current situation COVID 19, the novel virus has turned the globe upside down. Every industry is affected and the economy is falling apart. The pandemic is changing the behavior of customers. The use of artificial intelligence for testing, discovery, and customization will accelerate as concerns about safety and hygiene fundamentally disrupt product testing and in-person consultations. The article suggests the importance and use of artificial intelligence and augmented reality for personal care post COVID 19, and different style of instrumentation available out there within the market.

Keywords: Artificial intelligence, Augmented reality, Beauty, COVID-19, Personal care.