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Abstract

PHARMACOECONOMICS AND ITS IMPACT ON AYUSHMAN BHARAT PROJECTS IN RURAL INDIA

Vismaya Annie Vinod*, Sowparnika Treasa Sabu and Shaiju S. Dharan

Abstract

What is pharmacoeconomics? The International Society for Pharmacoeconomics and Outcomes Research (ISPOR) defines pharmacoeconomics as “the field of study that evaluates the behaviour of individuals, firms, and markets relevant to the use of pharmaceutical products, services, and programs, and which frequently focuses on the costs (inputs) and consequences (outcomes) of that use”.

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