Abstract

MARKETING STRATEGIES OF PHARMACEUTICAL PRODUCTS

Tanvi Patil*

Abstract

Marketing is thought to keep a constant flow of clients, which is necessary for a business to thrive. Pharmaceuticals are a worldwide industry that includes anything from everyday goods to life-saving medications and medical supplies. Medical schools now have to accept pharmaceutical education as a prerequisite because the pharmaceutical sector depends on specialised training. Distribution or Pharmacies become more widely available to the public through marketing. Pharma marketing is unique since the majority of consumers only actively look for medications or medical supplies when they are in dire need. This is the biggest challenge facing the profit- driven pharmaceutical industry today. To improve understanding, this review article will look at the core principles of pharmaceutical marketing. The research will additionally assess pharmaceutical marketing collateral. This research deduces based on the expertise of different academics and executives in pharmaceutical marketing. The study focuses on consumer attitudes towards drugs, ecofriendly marketing, pharmaceutical product promotion, and marketing balance. The reviewed papers and literature may need to be modified due to the author's preferences and availability. precisely capture the study's implication, and rather of being definitive, the results might just be suggestive.

Keywords: products, purchasing behavior, pharmaceutical sector, marketing, and strategies.