Abstract

THE MARKET SURVEY OF CEFTRIAXONE

Naveen Prakash*, Devasish Jena, Manoj Prajapati, Shivam Yadav

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Abstract

Pharmaceutical marketing is an important aspect of promoting healthcare products and services to healthcare professionals, patients, and consumers. Pharmaceutical marketing is the strategic promotion, advertising, and selling of pharmaceutical products, such as prescription and over- the-counter drugs, vaccines, and medical devices. Successful pharmaceutical marketing ensures that patients are well-informed, healthcare professionals are well-informed, and pharmaceutical companies are successful in a competitive marketplace. This abstract gives an overview of pharmaceutical marketing, its definition, objectives, and main components Pharmaceutical marketing is a niche area of marketing that entails the promotion of drugs and medical equipment to healthcare providers, patients, and other players in the healthcare system. Pharmaceutical marketing is a key function in the pharmaceutical sector by affecting prescribing behavior, patient awareness, and overall healthcare outcomes. The overall objective of drug marketing is to maximize exposure and sales for pharmaceutical products without deviating from stringent ethical, legal, and regulatory standards. Another attribute of drug marketing is its use of a double audience. In contrast to most consumer goods, drugs are prescribed by physicians but taken by patients. Therefore, drug companies need to develop marketing strategies that clearly convey benefits, effectiveness, and safety to both parties. For doctors, the focus is on scientific data, clinical trial results, and continuing medical education . For patients, messages are more likely to emphasize symptom relief, improvement in quality of life, and emotional appeal. Direct-to-consumer advertising.

Keywords: Introduction, Drug Profile, Market Survey, Summery, Conclusion.