Abstract

COMPARISON BETWEEN DIFFERENT BRAND AND MARKET SHARE OF ATORVASTATIN IN KALAMB AND YAVATMAL CITY

Mr. Shreyash Deorao Katole*, Miss. Khushi Subhaschandra Kothari, Miss. Madhuri Gajanan Bhade, Associate Prof. Jitesh V. Bhoyar, Dr. Rahul Bijwar Sir

Abstract

This project focuses on the comparison of different brands and market share of Atorvastatin in Kalamb and Yavatmal city. Atorvastatin is a widely used anti-hyperlipidemic drug prescribed for lowering cholesterol levels and preventing cardiovascular diseases. The study was conducted through faceto- face surveys with doctors and pharmacists to understand prescribing patterns, brand preference, patient awareness, and sales trends of various atorvastatin brands such as Atorva, Aztor, Storvas, Lipvas, Tonact, and Atocor. Data were collected from different medical stores in both regions over four months (January to April). The survey also evaluated the influence of marketing strategies, product availability, pricing, and doctor recommendations on market performance. The findings indicate that certain brands like Aztor and Storvas showed higher sales and market penetration in several medical stores, while customer preference and physician prescribing habits played a major role in brand success. This study helps in understanding the competitive pharmaceutical market and the effectiveness of marketing strategies used for atorvastatin products.

Keywords: Atorvastatin, statin drug, market share, pharmaceutical marketing, cardiovascular diseases, cholesterol-lowering agents.