Abstract

A STUDY OF COSMETIC TRENDS, ATTITUDE AND KNOWLEDGE TOWARD THE USE AND EXPIRY OF COSMETICS IN FEMALE POPULATION OF UAE

*Fasiha shah, Dr. Omar Sarheed, Dr. KVR Ramesh

Abstract

The aim of the present study was to determine the cosmetics purchase trends in female population of UAE, popular brands and cosmetics associated side effects and consumer attitude and knowledge about expiry date of cosmetics. A questionnaire was prepared translated into Arabic and was distributed to a randomly selected female population age between 17 -25 years in emirates of Abu dhabi and Rasalkhaimh, UAE. The result of the survey indicated that most of respondents use cosmetics for beauty purposes on daily basis and purchase cosmetics once a monthregularly. Choice of cosmetic products is based mainly on a specific trusted brand. Eye liner/ kohl found to be the most favourite cosmetics product. High percentage of individuals use make removal products for cleaning the face before going to bed . 53 % of the respondents revealed that they share / borrow cosmetics and a significant number of respondent use tester products in markets before purchasing cosmetics. Common side effect ever suffered with use of cosmetics is pimples/ acne and 33 % of respondents choose to ignore the side effects until they subside.

Keywords: Cosmetics, eye liner, kohl, pimple, acne